Migration SupporT

Migrations aren't just one site to another, it might be that you are moving part of your site, or re-engineering a section, we can support by ensuring that visibility loss is minimised, having worked on migrations for ODEON, Just Eat and hundreds of clients over the past 15 years, much can go wrong without planning and testing.

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Without proper planning and execution, businesses risk losing valuable traffic, search engine rankings, and user trust. That’s where expert migration support comes in.

Ensuring a Smooth Transition: A successful website migration involves meticulous planning to avoid disruptions. From mapping old URLs to new ones, implementing proper redirects, and preserving site architecture, every detail matters to maintain SEO value.

Preserving SEO Equity: Over time, your website accumulates SEO value through backlinks, content, and user engagement. Without a proper migration strategy, you risk losing this hard-earned equity. Our expert support ensures your rankings and authority remain intact during the transition.

Minimizing Downtime and Errors: Even minor technical mistakes during migration can lead to broken links, duplicate content, and indexing issues. We provide thorough testing and quality assurance to identify and resolve potential pitfalls before they impact your site.

Data-Driven Decision Making: A migration is an opportunity to enhance your website's performance. We analyze competitor data, search trends, and user behavior to refine your site structure, optimize content, and uncover growth opportunities.

• Ongoing Monitoring and Support: The work doesn’t end once the migration is complete. Continuous monitoring ensures any post-migration issues are swiftly addressed, helping you stay on track with your business goals.

Key migration steps

Identifying Competitors The process begins by identifying your true SEO competitors. These may not always be the same as your business competitors; instead, they’re the sites competing with you for high-value keywords in search results.

Keyword Analysis By examining the keywords your competitors rank for, you can identify both strengths to emulate and gaps to exploit. Tools like SEMrush, Ahrefs, or SimilarWeb can provide detailed insights into their organic traffic sources and keyword rankings.

Content Evaluation Analyze the type of content your competitors produce. Are they using blog posts, videos, guides, or other formats? What tone and structure resonate with their audience? Understanding these elements can inform your content strategy.

Backlink Profile Assessment A strong backlink profile is crucial for SEO success. By analyzing your competitors' backlinks, you can uncover potential partnerships and linking opportunities while also identifying which types of content attract the most links.

Technical SEO and User Experience Examine your competitors’ site architecture, load times, mobile optimization, and overall user experience. A technically sound website not only ranks higher but also retains visitors longer.

Performance Benchmarking Compare your site’s metrics—like organic traffic, domain authority, and page speed—against your competitors to understand where you stand and what to prioritize.

Clients I have worked with

Over the 20+ years of my career I have worked in e-commerce, SAAS, banking/finance, product led companies as well as the UK Government, due to NDAs, I can not name most of the.

Interested in our services? We’re here to help!