Technical SEO Audits

In the ever-evolving digital landscape, technical SEO is the foundation of a strong online presence. Our technical SEO audits provide a full scan of your website, tailored to its size and complexity. Whether your site has a few pages or thousands, we ensure every corner is thoroughly analyzed to identify and address critical issues.

When it comes to SEO audits, I bring over two decades of hands-on experience to help businesses uncover opportunities and tackle challenges. I’ve worked with companies of all sizes, from startups to global brands like Oda and Just Eat, focusing on solving complex SEO issues and driving growth. Along the way, I’ve had the privilege of co-authoring a book on Data Studio and serving as a judge for international search awards. My goal is to provide clear, actionable insights tailored to your needs, helping you unlock your website’s full potential.

A gold standard Technical Audit

A standard technical SEO audit typically includes the following key elements:

Crawlability and Indexing

Ensure the site is fully crawlable by search engines.

Check for crawl errors, broken links, and proper XML sitemap functionality.

Review robots.txt and meta tags for directives like noindex or nofollow.

Site Architecture

Assess the logical organization of content and URL hierarchy.

Look for orphan pages, excessive redirects, and proper use of subdomains or folders.

Review internal linking for optimal crawl depth and link equity distribution.

Core Web Vitals and Performance

Analyze page load speed and overall performance metrics.

Evaluate Core Web Vitals: LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).

Identify issues with server response times, resource compression, and browser caching.

Mobile Usability

Ensure the site is mobile-friendly and passes Google’s mobile usability tests.

Check for responsive design issues and touchpoint usability.

Technical Setup

Review the website’s hosting environment, HTTPS implementation, and CDN usage.

Check for proper DNS settings and server response codes.

Audit structured data and schema markup.

JavaScript and CSS

Identify JavaScript rendering issues that prevent search engines from seeing critical content.

Review CSS usage for unnecessary resources or styling conflicts affecting performance.

On-Page SEO Elements

Audit title tags, meta descriptions, headers, and alt text for compliance with best practices.

Identify missing or duplicate elements and optimize for keywords.

Content Issues

Identify duplicate, thin, or low-quality content.

Analyze keyword usage and content relevance to target queries.

International SEO

Ensure proper hreflang implementation for multilingual/multi-regional sites.

Review localized content and canonicalization to avoid duplication.

There will be many additional elements not listed, often an audit has a focus to resolve particular issues or a comprehensive check to create a roadmap.

International SEO

International SEO For businesses operating in multiple regions, we evaluate your hreflang implementation, canonical tags, and localised content strategies. Our goal is to help your site effectively target audiences across different countries and languages, ensuring both search engines and users see relevant content using aspects such as hreflang

Progressive Web Apps

We assess your Progressive Web App’s performance and SEO compatibility. From service worker functionality to mobile usability, we ensure your PWA delivers a seamless experience without compromising search visibility.

Progressive Web Apps (PWA) are an incredible opportunity, but they can be challenging for SEO.

Page Speed Performance

Website performance is a critical factor for both user experience and can impact search engine rankings. My performance audits focus on evaluating Core Web Vitals, page speed, and mobile usability to ensure your site meets modern standards. I identify and resolve issues like slow load times, unresponsive design, and layout shifts that can frustrate users and harm your rankings. By analyzing key metrics and implementing technical improvements, I help your site deliver a faster, smoother experience across all devices, reducing bounce rates and improving conversions.

Clients I have worked with

Over the 20+ years of my career I have worked in e-commerce, SAAS, banking/finance, product led companies as well as the UK Government, due to NDAs, I can not name most of the.

Interested in our services? We’re here to help!